Targeted Personal and Practice Development for Lawyers

Who's controlling your professional image?

"As HBS professor Laura Morgan Roberts sees it, if you aren't managing your own professional image, others are."    She talks about the difference between your "desired professional image" and your "perceived professional image".  Two years on from publishing the article this message is even more true.  Particularly given the amount of stray information you can find out about people on the web.  If you haven't googled yourself recently you might just want to check what is there.  What picture emerges from pages 1-3 of a search on your name?  If the answer is "an inconsistent image" or "not a lot" its time for you to take charge of your professional image online!

To read the orginal article click through to Harvard Business Schools "Working Knowledge for Business Leaders"

http://hbswk.hbs.edu/item/4860.html   

Ready to jump on the blogging bandwagon? Miss out at your peril?

“Legal experts focus their blawgs on their area of expertise but lawyers in Britain have been slow to recognise their potential, and if they don’t jump on the blogging bandwagon soon, they will lose out to other experts who get in first.”  So says legal marketing expert Andy Haven quoted in an article in The Times.

http://www.timesonline.co.uk/article/0,,27969-2102948,00.html

Not everyone quoted in this article by Nicola Laver is equally smitten with the potential of blogging.  But blogs are an easy to use vehicle for speedy publishing and enhancing your online reputation.  If you want to be found on the web its worth remembering that blogs are search engine friendly.  Because of this they can play a very useful part in your marketing stategy.

Have you Googled yourself recently?

I was reminded by an article in the Financial Times on 15 April that 23% of people search on the internet for the names of business contacts before they meet them.  This is according to a recent Harris Interactive poll.  I am one of the 23%.

What would your clients or business contacts find if they Googled you?

Will they find you at all?

If they do find you will you be happy with the information they get?

You may currently be anonymous on the web like many lawyers.

One quick way to raise you visibility is to become a power networker with a profile on www.ecademy.com. The high ranking of this website means you will become easy to find.  And you can update the information whenever you want.

In addition you will have the opportunity to network with a range of business professionals.