Something I have learned from being a member of my local Toastmasters speaking club is just how important stories are for any kind of presentation or speech. So I was pleased to see that a conference on storytelling for the legal profession was held at City University, London, UK this month. Applied Legal Storytelling
I recently attended a conference where all the speakers were either lawyers or accountants. The audience were all lawyers apart from me and one other person.
The speakers had been chosen for their specific expertise and generally performed well. However, the subject matter was highly technical and one speaker stood out. How? By bringing his technical subject alive with short, pithy stories. The stories illustrated the points he was making and made them memorable. This was true for me and for lawyers in the audience too. Checking at the afternoon break it was clear that the people I talked to could remember the stories far more than the drier presentations. The question is how many of them will take their conference notes out of the filing cabinet over coming months to remind themselves of what was said by the other speakers? It's much more likely that they will repeat the stories to colleagues or use of the information that the stories illustrated directly themselves.
As keynote speaker Patricia Fripp says "We speak to be remembered and repeated". And I would add to have the materials or the information we have provided used or revisited.