How much would you pay for personal branding advice from Paris Hilton?

The internet is flooded with reports that Paris Hilton has been offered $1 million to teach Personal branding at the Learning Annex. What does the PH brand stand for?  "Party Girl" perhaps. It's difficult to imagine what Paris would actually teach but with only three one hour classes required it sounds like too good an hourly rate to turn down. 

However it also shows that the idea of Personal Branding and the importance of your professional online identity are gaining ground.

Comments

[Dan Schawbel]

I agree, it seems that Paris Hilton's lectures will give more visibility to Personal Branding. I just doubt that she will be taken seriously.