Targeted Personal and Practice Development for Lawyers

Who's controlling your professional image?

"As HBS professor Laura Morgan Roberts sees it, if you aren't managing your own professional image, others are."    She talks about the difference between your "desired professional image" and your "perceived professional image".  Two years on from publishing the article this message is even more true.  Particularly given the amount of stray information you can find out about people on the web.  If you haven't googled yourself recently you might just want to check what is there.  What picture emerges from pages 1-3 of a search on your name?  If the answer is "an inconsistent image" or "not a lot" its time for you to take charge of your professional image online!

To read the orginal article click through to Harvard Business Schools "Working Knowledge for Business Leaders"

http://hbswk.hbs.edu/item/4860.html   

Does Law Society President need PR training?

On 26 June 2007 Fiona Woolf president of the Law Society of England and Wales was interviewed by Claire Marshall on BBC Radio 4's PM.  Asked why central London law firms lose almost twice as many staff as other professions Ms Woolf described the law as "very detailed finicky work...you have to love writing documents and almost, sort of, massaging them into shape."  The next stage is apparently "more interesting."  To focus on one aspect of the process of legal work seems a strange way to describe such a varied profession.  Is there a PR or Media Trainer brave enough to tackle this issue with the Law Society?

Could job interviews for Lawyers go online?

An article in the New York Post 20 June 2007describes how companies are beginning to use the virtual community Second Life to interview for jobs.  Candidates create an atavar (computer-generated persona) to represent themselves and communicate with instant messaging.  It sounds more than a little wacky but maybe its a way to check out someones technical legal skills before taking up time with a full interview.   It would identify people who are playing computer games and spending time in virtual worlds often enough to be able to handle the technology!

Click here to read the article