Targeted Personal and Practice Development for Lawyers

Differentiating individual lawyers and attorneys

We all know we should be doing more business development as individual professionals.  Every lawyer and attorney has a personal brand which can be developed successfully.  Differentiation from peer and competitors is crucial in a competive marketplace.  Using an individual marketing planning form can be a good place to start.  For a useful template word document see:

http://www.morepartnerincome.com/blog/_archives/2005/9/20/1232661.html

Does your brand image reflect your law firm as it is today?

An article in today’s New York Times describes the way a firm changed its stodgy image to one which accurately reflects their current way of working.

http://www.nytimes.com/2005/09/16/business/16law.html

With so much going on it’s easy for your brand image, web identity and marketing materials to become outdated.  Attracting the right clients and potential employees, and differentiating yourself from your competitors is what it's all about.  So monitoring and managing your law firm’s image particularly in the fast moving world of the internet is key.  Just another thing to keep on your to-do list!