“Pick an area of law -- trademark, employment, appellate, whatever -- tack "lawyer" onto it, and search the phrase on Google. Odds are, a legal blog will be among the top-ranking results -- often at the top of the list…many law firms are missing an often more sure-fire route to the top of the search-engine heap -- blogging.” So days Robert J. Ambrogi, a lawyer in Rockport, Mass, Legal Tech Newsletter May 5 2005. Read his article Blogging and the Bottom Line at
http://www.law.com/jsp/ltn/pubArticleLTN.jsp?id=1115197516491